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Your Website Neurology Friendly?
a website that is Neurology Friendly can be both fun and educational,
as you try and experience how others would feel and react to the content
on your website, thus enabling you to build a web site that has very broad
Our experience of the world is created by gathering information through
the use of our five senses (sight, sound, touch, taste and smell). Each
of us tends to develop a favourite mode of focus. Some people are more
impacted, for example, by what they see; their visual system tends to
be more dominant. For others, sounds are the trigger for their greatest
life’s experiences, while for still others, feelings are the foundation.
on our past life experiences, we all use different parts of our nervous
system when viewing situations in life, the three main ones being visual
(sight), auditory (sound) and kinesthetic (touch). So whatever experiences
we have stored in the mind are represented through these three major modalities.
Sometimes one of these will produce a particular result or it could be
a combination of all three. We also all learn and absorb information in
different ways, some learn easier by seeing things, others by hearing
things and others by feeling things or again a combination of two or three
In designing a website would it not make sense to try and produce a web
site that would have an even balance of content so as to appeal to the
three major modalities? It would be crazy just to aim our site at a visual
person as we would be excluding customers who fall into the auditory and
In my own personal experience, I know that a website that is comprised
of mostly text does not motivate me enough to stay on the site and read
pages and pages of text. I would far rather see some graphics and good
pictures – that is because I am a “visual” person. But
on the other hand a site that is full of clashing colours and bright flashing
banners would quickly make me close the browser!
With wonderful technology today, one can easily cater for the auditory
person by installing a video with sound onto your website. There are plenty
of people who would rather hear things than read. They love talking websites.
One does need to ensure that the recording of the voice is of good quality
and the tone and speed of the narrator is such that it will not irritate
As for the kinesthetic person – as he cannot actually touch the
web site, the design needs to be such that it presents a warm, friendly
“feeling” that will motivate the kinesthetic person to read
and may be listen to your site. Graphics and pictures would need to be
really good, for example pictures of carpets need to portray what it would
actually feel like to walk barefoot on them! A picture of an apple would
need to stimulate the actual feeling of biting into a lovely juicy apple!
A travel site would need to reveal pictures of holiday destinations that
stimulated feelings within the kinesthetic viewer that reminded him of
a previous wonderful experience.
So designing a website to cater for all three modalities could actually
be a lot of fun as you try and put yourself in the shoes of each of the
modes and try and experience what they would see, feel and hear so that
you can then transfer those experiences into the design of your website.
Of course, we cannot cater for all, but we can give it a good try!
Making your web site easy to navigate is really important as one can get
easily frustrated when getting “lost” on a website. Provide
a good roadmap!
Of course there is another really important visitor to your website who
you have to cater for and that is the search engine robot!!!! But of course
he is not concerned about aesthetics or feelings or listening to what
the site has to say – but he likes a really good roadmap too! What
the robot is looking for would require another article to be written.
Have fun creating a website that appeals to as many people as possible
and you will surely see your stat counter soar!
Minnaar, works from home online with Legitimate Online Home Business Opportunities
Marketing Training : My Personal Journey Copyright © Cynthia Minnaar