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NEW TO HOME BUSINESS 1. Points to consider before going into Business 2. Why would you want to start your own Business ? 3. Home Business idea you can use 4. Global Business opportunities
Personal Foundations 1. Making the most of your time 3. Business ethic & people skills 5. Leadership
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Top 7 Steps To A Great Newsletter By Claire Cunningham
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these easy steps for newsletter success. Define Your Audience Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.
Create a solid foundation for your newsletter by writing down what you want to achieve.
What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can always make changes along the way. Establish a Budget Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs. Decide On a Schedule Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership. Keep it going. Be disciplined. Develop a Name and Design Determine format and length. Brainstorm a relevant name. Then select a simple design – and stick with it. Build Your Audience With Promotion There are lots of ways to build internal or external readership. Use them.
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com/ Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)
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